Resume

Kayla Inserra

309 East Beaver Ave., Apartment 705 University Park, PA 16802 ·  kayla.inserra@gmail.com  ·   (919) 601-2247 · @kaylainserra

Education                                                                                                                                                                

The Pennsylvania State University                                                                            
Bachelor of Arts in Public Relations, Spanish and International Studies                                   

·       GPA: 3.50     

·       Honors: Dean’s List, Candidate of the Semester from the Daily Collegian, Alpha Delta Sigma Honorary Society

IES Madrid Study Abroad Program                                                                                   

·       Full academic course load, lectures conducted exclusively in Spanish                          

                                                                                                                                                   

Work and Leadership Experience                                                                                                                       

Happy Valley Communications                                                                                              

Account Associate                                                                                                             

·       Responsible for increasing awareness and participation in the College of Agricultural Sciences Springboard Competition through the implementation of its first public relations campaign

·       Work to establish a brand for the competition through logo design, media pitching and social media outreach

National Football League                                                                                                     

Public Relations Volunteer                                                                                                  

·       Assisted media relations for over 3,000 media outlets worldwide prior to Super Bowl XLVI

·       Proofread press releases and directed media from 700 outlets worldwide on game day

Learfield Sports                                                                                                        

Marketing and Social Media Intern                                                                                   

·       Promoted Penn State football and Chevrolet through social media, press releases, fan interaction and interviews

·       Traveled to all six Penn State football away games including the TicketCity Bowl game editing and posting updates to social media platforms

Major League Baseball Players Alumni Association                                                          

Special Events, Development and Public Relations Intern                                         

·       Created the MLBPAA’s first pay per click advertising campaign increasing website traffic by 8 percent

·       Developed social media and press awareness with each of the 30 Major League Baseball teams

·       Executed the 2011 MLBPAA Heart and Hustle Award presentations for each Major League Baseball team

·       Conducted media appearances and availabilities for former MLB players during the 2011 All-Star Game weekend

·       Organized and directed the 2011 Denver Legends for Youth baseball clinic for 270 boys and girls

·       Created “Ways to Give” promotional pieces for the MLBPAA development department

Penn State Athletics Department                                                                                  

Sports PR Intern                                                                                                                 

• Worked with a team of interns collecting, recording and transcribing quotes while joining in press conferences
• Conducted post-game interviews and assisted Big Ten Network, ESPN and Fox Sports production teams
• Wrote and distributed news releases, media clippings, conducted media pitches and arranged interviews
• Handled statistical programs for various sports including soccer and basketball
• Created and edited photo galleries using Netitor, Adobe Photoshop and Quark and assisted in designing and editing sports media guides

1360 WCHL                                                                                                                         

PR/Marketing Intern                                                                                                          

·       Wrote and recorded commercial promotions, wrote and distributed news releases

·       Planned and executed special events, fundraisers, interviews and live broadcasts

Skills AND Activities                                                                                                                                 

Skills: Microsoft Office- Word, Excel, and PowerPoint, InDesign, Adobe Photoshop, Quark, Illustrator, and Cision,

Activities: 2012 Google Online Marketing Challenge Team Leader, The Daily Collegian Graphic Designer, Alpha Xi Delta Sorority Public Relations VP/Activities Chair, Pan-Hellenic Council Recruitment Counselor